In our fourth year, Ethan and the Bean is undergoing quite the transformation, poised to open their second location in Morristown, NJ and rebranding to mark the forward momentum of their mission. What began as a sole coffee shop founded by Pam and Pat Donovan to create employment for their son, Ethan, and other individuals with IDD, Ethan & the Bean is opening a second location in the Valley Bank Headquarters located at 70 Speedwell Avenue in Morristown, and refining a pre-vocational training program aptly named Corner Coffee University.
With the expansion brings the addition of Operations Development Manager, Nitasha Dickes, M.A., BCBA who totes a suite of skills ranging from performance management and coffee expertise to behavior analysis and grassroots advocacy.
This pivotal moment also marks a brand exploration in an endeavor to train and competitively employ more neurodivergent/IDD individuals. Ethan & the Bean’s new logo tells the story of this evolution. The beans speak to coffee and the community as we are both a coffee shop and an ever changing community. Each bean has tiny little people which further illustrate the intersection of many communities. The beans are configured in a greater than sign to represent that we are greater than the limits that society places upon us, either individually or collectively. We are greater than a stigma, greater than a number, greater than a disability.